Majority of Middle-aged Women Say Their Hair Influences How They Feel About Themselves

Almost 80% of women aged 30-60 admit their personal outlook is influenced by their hair.

Women take scent into account when choosing a shampoo. (Photo courtesy: AFP Relaxnews/ ariwasabi/ Istock.com)

AFP Relaxnews

It is a truth universally acknowledged that the power of a good hair day is second to none. And it seems that the majority of middle aged women agree.

A new survey by haircare brand HairRx, titled the "HairRx Middle-Age Hair Care Report," has found that almost 80% of women aged 30-60 admit their personal outlook is influenced by their hair. But while 32% of those surveyed said they adore their hair, the majority (68%) said they are only happy with their crowning glory sometimes, or wished they had someone else's hair altogether. Despite this statistic, 58% spend just 0-15 minutes per day on their tresses.

The link between a good hair day and a positive outlook was also exposed in the report, with 39% of the women surveyed saying that they rely on their hair to make them feel prettier, and 37% admitting that great hair can make them feel more confident. Only 21% said that their hair does not affect their mood.
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When asked about their ‘hair goals', the top three factors that women work on emerged as ‘strengthening', ‘taming frizz' and ‘protecting hair color,' which each gained 14% of the vote. Hydration is also a big issue, with 13% of respondents aiming to reduce dryness, and 12% most concerned with increasing volume. Some 83% were in agreement that when it comes to choosing shampoos and conditioners, scent is something that they take into consideration.

The news comes just months after a similar report by Dove Men found that men are also very attached to their hair, proving that bad hair days are a problem faced by both sexes. According to the 'Dove Men+Care 2017 Men's Hair Census', eight out of 10 men in the US see their crowning glory as a reflection of their personal style, and as something that helps them look both masculine and professional. Six out of 10 wish they had healthier-looking hair, while one out of five men even admitted to feeling jealous of a friend's hair.

The ‘HairRx Middle-Age Hair Care Report' involved 1,000 women from across the US.