Kellogg's NYC Cafe AFP Relaxnews Would you pay up to $8 for a bowl of souped-up cereal? Kellogg's thinks so, as the cereal ...
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| Kellogg's NYC Cafe |
AFP Relaxnews
Would you pay up to $8 for a bowl of souped-up cereal? Kellogg's thinks so, as the cereal company is set to open New York City's first permanent cereal bar.
For the cafe, Kellogg's has tapped pastry chef and dessert wizard Christina Tosi of Momofuku Milk Bar fame, to help develop the cereal menu which includes traditional milk-based bowls and ice cream sundaes.
Kellogg's Rice Krispies, for instance, is jazzed up with fresh strawberries and green tea powder, while Special K and Frosted Flakes are topped by pistachios, lemon zest and thyme.
The breakfast-for-dessert menu, meanwhile, tops soft serve ice cream with Fruit Loops, lime zest, marshmallows and passion fruit jam, or Honey Smacks, honey, toasted pecans and banana chips.
Kellogg's makes a belated entry into the ongoing trend of cereal and porridge bar openings, popularized on both sides of the Atlantic in recent years.
In 2014, a pair of twin brothers and cereal fanatics opened The Cereal Killer Cafe in the trendy Shoreditch neighborhood of London to much fanfare, offering up 120 different types of cereals from around the world with 30 different varieties of milk options and 20 toppings.
In 2012, New York became home to what was billed as the world's first oatmeal bar, OatMeals, which offered up 30 sweet and savory oatmeal bowls and oat-based pastries.
Would you pay up to $8 for a bowl of souped-up cereal? Kellogg's thinks so, as the cereal company is set to open New York City's first permanent cereal bar.
For the cafe, Kellogg's has tapped pastry chef and dessert wizard Christina Tosi of Momofuku Milk Bar fame, to help develop the cereal menu which includes traditional milk-based bowls and ice cream sundaes.
Kellogg's Rice Krispies, for instance, is jazzed up with fresh strawberries and green tea powder, while Special K and Frosted Flakes are topped by pistachios, lemon zest and thyme.
The breakfast-for-dessert menu, meanwhile, tops soft serve ice cream with Fruit Loops, lime zest, marshmallows and passion fruit jam, or Honey Smacks, honey, toasted pecans and banana chips.
Kellogg's makes a belated entry into the ongoing trend of cereal and porridge bar openings, popularized on both sides of the Atlantic in recent years.
In 2014, a pair of twin brothers and cereal fanatics opened The Cereal Killer Cafe in the trendy Shoreditch neighborhood of London to much fanfare, offering up 120 different types of cereals from around the world with 30 different varieties of milk options and 20 toppings.
In 2012, New York became home to what was billed as the world's first oatmeal bar, OatMeals, which offered up 30 sweet and savory oatmeal bowls and oat-based pastries.
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| Kellogg's NYC Cafe |
The breakfast bar trend has since spread to Paris, Madrid, Spain, Sydney and Melbourne and is often described -- and sometimes derided -- as a distinctly "hipster" movement.
Meanwhile, Kellogg's NYC is located in Times Square at 1600 Broadway and opens its doors July 4.
Prices range from $6.50 to $9.50. Menus will change every three months.
Meanwhile, Kellogg's NYC is located in Times Square at 1600 Broadway and opens its doors July 4.
Prices range from $6.50 to $9.50. Menus will change every three months.
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